It takes 10x as much money to get a new customer as it takes to merely keep the existing customers happy. In every woke “business” makeover, you intentionally alienate all of your existing customers to chase new customers, spending 10x more to attract this new supposedly more-desirable customer base than it would have cost you to excite the existing one. When the new “woke” customers do not come — they never do — you now have to spend 20x more to try to attract back your old customers.
But why would they come back? During this period they have either stopped buying the kind of products you sell entirely, and thus do not need your services, or have bought similar products from non-woke vendors, in which case they also do not need your services.
All of your old, undesirable customers remember that you decided that they were old and undesirable, and told them you did not want to sell to them any longer…
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